SUMMARY

  • Enthusiastic self-starter with public relations, branding, and integrated marketing experience.

  • Motivated project manager with the ability to absorb knowledge and apply it quickly.

  • Committed to the highest levels of personal and professional excellence.

  • Dedicated team player who is able to prioritize tasks, work independently and meet tight deadlines.

 

EDUCATION 

San Diego State University, San Diego, Calif.                                              August 2004 - May 2008

Bachelor of Arts in Communication with an emphasis in Public Relations, minor in Psychology

 

WORK EXPERIENCE

BackBay Communications, Boston, Mass.     Senior Account Executive                         November 2012 - Present

  • Branding Tasks
    • Assemble, design and publish surveys in SurveyMonkey.
    • Evaluate quantitative and qualitative responses for SWOT analysis; compile comprehensive result reports.
    • Brainstorm and draft new positioning and messaging based on analysis.  Help design new logo/website/marketing materials based on new positioning.
  • Public Relations Tasks
    • Pitch media on press releases and proactive opportunities; track and clip all coverage.  
    • Arrange and host media interviews between clients and target reporters.
    • Secured client appearances in top tier publications such as The Wall Street Journal, The New York Times, USA Today, Financial Times, etc.
    • Draft press releases, blog posts, news announcements, and social media posts.
  • Marketing Tasks
    • Coordinate on conference marketing initiatives with: The Economist, Harvard Business School, TSAM.  
    • Research and implement advertising programs, draft and submit creative ahead of deadlines.
    • Maintain schedule of all current and upcoming initiatives.
    • Analyze Google Analytics to determine effectiveness and influence of campaigns.
    • Update client and company websites as needed with news, new team members, new clients, and more.
    • BackBay marketing initiatives include: Conduct interviews for new intern candidates; train and manage intern throughout agreed engagement, Co-Founder of Social Committee and Marketing Committee team member.

Chandler Garage Door, Fremont, Calif.          Service Manager                              December 2008 - August 2012

  • Performed basic administrative duties such as faxing, filing, cleaning, and more. Answered phones and customer’s questions, schedule appointments, and dispatch service technicians.
  • Worked closely with owner on marketing strategies and PR tactics to promote the business:  created and distributed flyers and stickers, designed and placed advertisements, implemented trial neighborhood beautification campaign, claimed and maintained company Facebook page.

BERKMAN Public Relations, San Diego, Calif.     Intern                                                March 2008 - June 2008

  • Wrote pieces for client press kits including backgrounders, company histories, fact sheets, and biographies
  • Wrote media alerts, news releases, and media pitches for various clients
  • Conducted various forms of research for clients; created and compiled media lists
  • Performed administrative duties including answering the phones, faxing, organizing, packaging, and mailing

LEWIS Public Relations, San Diego, Calif.     Intern                                                  July 2007 - September 2007

  • Answered and screened phone calls, learned proper phone etiquette 
  • Researched clients and relevant industry events
  • Uploaded client coverage on LEWIS extranets and gained experience in Media Map
  • Drafted briefing documents for client meetings and arranged both print and web clips for clipping books
 

SKILLS

  • Computer: Microsoft Office Suite, Cision, InDesign, Adobe Acrobat, Google Analytics, Nexis, Asana, WordPress, Squarespace.
  • Interpersonal:  experienced in working with groups and individuals using teamwork and collaboration, setting goals, delegating and communicating effectively.
  • Excels at: managing and prioritizing tasks, researching, coordinating events, writing press releases and news articles, problem solving, as well as many other tasks.
  • Quick learner, energetic, dependable, committed, adaptable, with an eye for detail and a great sense of humor