Results-driven corporate communications professional with demonstrated success in developing, implementing, and managing internal and external communications for global organizations. An accomplished strategist with proven ability to interact with senior- and executive-level management in creating focused and effective thought leadership and messaging. Solutions-oriented and capable of identifying critical issues, coupled with innovative communication plans that deliver results.
Areas of Expertise include:
Strategic Planning, Project Management,Writing/Editing, Reputation Management, Media Relations, Social Media, Financial Communications, Executive Communications, Managing Budgets
San Francisco, CA • November 2015 to Present
Direct corporate communications activities for Fortune 500 financial services and technology clients including: PayPal, Charles Schwab, and HP. Develop and execute strategies to increase visibility for C-Suite executives, including speaking opportunities at leading industry events and featured profiles in Fortune, Bloomberg, and the Wall Street Journal. Manage speaker’s bureau programs for additional company spokespersons, and provide preparation and event support.
Pitch leading media influencers to define narratives on external messaging in alignment with global business strategies; lead the development and execution of quarterly earnings announcements.
Played a key role launching Schwab’s Modern Wealth Index, which generated major media coverage in its first year.
Participate in PayPal’s quarterly earnings process, monitoring and advising on media and investor sentiment for 10 quarters.
Develop staffing plans, budgets, and business strategies to provide an overview of account activity with local teams and corporate leadership.
Provide ongoing support of PayPal’s Speakers Bureau program; coordinated over 100 speaking opportunities.
Served as on-site client support for PayPal executives at the World Economic Forum in Davos, Switzerland.
Secured participation of Schwab’s CEO’s participation in a high-profile class at Stanford University’s Graduate School of Business, “The Industrialist’s Dilemma.”
Boston, MA • November 2012 to August 2015
Senior Account Executive
Supported new and re-branding campaigns for financial communications clients including TD Bank, SS&C Technologies, and Murray Devine. Developed results reports, recommended new messaging and positioning strategies for clients based on review and analysis of qualitative and quantitative data, and created marketing materials for print and digital platforms. Drafted press releases, blog posts, announcements, and social media content.
Conducted market research and instituted targeted advertising campaigns, drafted copy, and reviewed key performance metrics.
Pitched media on press releases and other opportunities; secured coverage in top-tier publications (e.g., The Wall Street Journal, The New York Times, Financial Times).
Facilitated media engagements between clients and targeted journalists.
Organized mergers and acquisition and fund close announcements for various private equity clients including TA Associates, J.W. Childs Associates and Sun Capital Partners.
Successfully secured an ongoing retainer from a project client due to delivery of superior services.
Bachelor of Arts in Communication, Public Relations
San Diego State University • San Diego, CA
Minor in Psychology